I've always been a bit of a freak about skin care. And that's not easy for a guy.

Guys don't get a lot of help. Other than the occasional recommendations of female friends or mates, we're pretty well on our own. We know how to take care of ourselves - the razors we use, the hair products and soap. But when it comes to skin products. Zilch. And that's a shame because even though we take care of ourselves better today - -we work out more, we eat better - -no one tells us about the pitfalls and solutions for taking care of the thing that people see first. Your face.

Nor are we made aware that after 35 skin changes really begin to accelerate. We get a little blotchy. Dark spots. A little saggy. Is there anything we can do? The solution seemed to be, sorry buddy that's how life goes. Well, how about no? That's where FARQ came in. Not products, an idea. What if there was a simple, twice a day, way for guys to take care of their skin. Not some one time surgical intervention, a routine, a system that's easy and straightforward.

When I thought about building this, I wasn’t thinking about trends or transformation. I was thinking about myself at 35. I didn’t want anything complicated. I just wanted to take care of my skin the same way I took care of other things I valued - consistently, with a bit of thought, and without overdoing it. Something simple enough to maintain. Clear enough to understand. Good enough to trust. 



FARQ is the result of a family effort. My wife Cindy and my two daughters, Mackenzie and Taylor are all in on executing our vision. And years of DIY skin care gave me a sense of what actually holds up over time. That and countless insights from dermatologists and skincare experts. I turned 70 this year. That's a life time of learning going into a promise: you can be better. One small change in your daily routine create real, tangible results. And that's our promise to you.